Logo Post

I chose to do Burger King for my logo post. Not only is this logo very reductive, Burger King follows the rule of color with fast food. In order to make a burger, there is simply a half circle above and below Burger King. The hot red color of Burger King not only fills in the sandwich with ketchup, its hot color draws in the eye. We had mentioned in class that fast food restaurants like to use hot colors in order to draw people in, because their food is about speed, not quality. Burger King follows this rule to at tee. Also, the blue used in the logo creates a sense of thirst. This logo makes hungry drivers want to stop by and get something to eat. This hunger drive is created by the colors. Also, the use of the primary red and blue with the secondary yellow works well with the logo.

-Briana Bartel