217.1a Introduction to the Graphic Arts

Design Strategy: The first thing I did before sketching my resume was to come up with a few words as to how I wanted myself to be conveyed on paper to use as my inspiration. The words I came up with were: simplistic, stylish, young and modern. I couldn’t think of many creative things to do with the letters in my name so I decided to play off the two I’s in my first name. By only coloring the dots on the I’s I was able to use the same color for bullets used down the left side of the page to highlight each section of my resume, and then again at the bottom between my contact information. These uses of colored bullets that flow from the very top of my resume to the very bottom create a visual hierarchy that leads the reader smoothly through my resume. I wanted a line separating my body headers from the actual content, so I saw the letter K in my last name as an opportunity to extend the line all the way down to the bottom of the page, making it more stylized as opposed to using a line not connected to the letter K. Since the K is also colored I made sure it was centered right between the two colored I’s to lend balance and a streamlined symmetry.

I chose not to use bullets anywhere in my body font because I wanted to keep the text simple and clean and not cluttered, but also because I think it would have taken away from the boldness of the blue bullets used on the section headers.

Choice of typefaces: The typeface used for my name is Bauer Badoni Std 2 in size 48 bold condensed. I really wanted my name to stand out off of the page, which is why I chose a font with serifs, as well as the bold condensed style. I believe the serifs give my name a sense of weight and make it stand out the most on my resume so employers will notice it right off the bat. For the content of my resume I used a sans serif font to provide a needed contrast from the heavy serifs in my name. I wanted the body to be easy to read without being slowed down by heavy serifs. The CronosPro family of fonts is what I used because it’s many versatile weights and measures allowed me to use different combinations of the same font to separate and distinguish different parts of my body text. The CronosPro sans serif font is what I believe lends a young and modern look to my resume, but also gives it a clean streamlined look. At the bottom of the resume I went back to using Bauer Badoni Std 2 bold condensed for my contact information. By wrapping up with the same font I started out with at the top gives my resume an overall complete feeling.

Color: The color blue used in my resume is C=64 M=0 Y=17 B=0. Although blue is not a warm color, I chose it because I wanted a color that was subtle, yet still contrasted well with the black and white of the rest of my resume. This blue still stands out on the page, but it doesn’t distract from the content of my resume, which was what I wanted to avoid. By only using color on the dots of the I’s and bullets, it helps to draw the readers eye down the page through the body text and then finish with my contact information. I believe this simple blue color used sparingly is what gives a stylish feel to my resume.