Project One

Design Strategy:

Project One was about creating a unique, yet professional Wordmark to include on a resume. I like designs that are simple and modern—so that is what I wanted to convey with my Wordmark. I am a Public Relations major, but my goal is not to work in corporate PR so I felt that I had more leeway than other PRL majors that want to pursue corporate PR. I wanted a feminine, yet strong Wordmark that would give my audience a glimpse of who I was without looking anywhere else.

The other half of Project One was about designing a resume—something professional, that I could use for years to come. Personally, I think two things get you a job—who you know and your personality. Thus, it was extremely important that my personality was shown throughout this resume. As stated about my Wordmark, I like simple and modern, with a touch of femininity. The ultimate goal of my resume was to convey strength and personality—two major attributes of personnel in the Public Relations industry.

Choice of Typefaces:

I was able to choose two typefaces so I chose Kabel LT Std and Tekton Pro. Each typeface had versatile families, which gave me great flexibility in creating contrast on my resume. My Wordmark was created using Kabel LT Std. Book. I liked a few things about this font, including: (1) the sleekness of the letters (they contribute to the femininity I was looking to achieve), (2) the fact that the periods are diamonds, and (3) the relatively short x-height.

With my Wordmark (and headers), I chose to use all lowercase letters, and this was mainly because of my personality (and almost OCD-like tendency). I do not like variation in letters, so I chose to keep them all lowercase, which also contributed to the fluidity of the resume. Although, I did base my headers off my Wordmark, the contrast in color in my Wordmark differentiated my Wordmark greatly.

As for the body of the text, I chose to use Tekton Pro. The versatility of the typeface allowed me to create contrast. I wrote the sub headers, company names, cities and duties in variations of Tekton including “regular”, “light”, and “light oblique”. The only exception is my decision to use Kabel was for dates. Tekton’s numbers look too playful, and I felt Kabel LT Std maintained the professionalism of my resume.

Color:

To maintain the feminine aspect of my resume, I opted to use a vibrant pink color as the header and sub header periods and the bullets. The exact color is R=255 G=32, and B=173. I chose this color because (1) pink is my favorite color, (2) the color scheme flowed nicely (black, gray, and pink), (3) it was vibrant to break up the monotonousness of black and gray, and (4) modern designs often have pops of color that are subtle, yet intriguing (and that is what I accomplished with this choice). I also chose to change the color of my last name to a gray color, which was 38%. Again, I felt the gray flowed well, added contrast, and maintained the level of professionalism I wanted to achieve.