Thomas Chalmers: Resume Project 1

In approaching this project design, I decided that I wanted for my wordmark to be in thick, bold letters- akin to a movie title advertisement or a sporting team logo. I wanted for the wordmark to not only reflect my professional confidence, but I also wanted it to catch the reader's eye immediately at first glance.

My target audiences are sports writing publications and sports management divisions, all venues that require a confident (and masculine) personality. I chose the font Futura Extra Bold for the wordmark because of its strong slab serif qualities- with few curved edges and large x-heights. Exactly what I wanted to catch an employer's eye- the perfect blend of a traditional, yet powerful typeface. Also, the Futura typeface consists of a very large family, allowing me a lot of choices in other areas of the resume. The bold lines separating each section continues the bold pattern down the page, making it much simpler for the viewer's eye to catch.

For my body text, I wanted something less gallant and more simplistic. With that in mind, I chose a sans serif font with a more old-style feel: Gill Sans. Instead of procuring huge, thick letters, Gill Sans is much calmer and informative- exactly what I was looking for in body text. It's a highly flexible, easy-to-read typeface with its two-story "a's" and contouring letter forms. Gill Sans was an obvious choice for my body text and doesn't retract from the boldness of my wordmark and headers.

For my body text, I wanted something less gallant