Week Four Post-Project Posting

Design Strategy:

            When deciding how to design my resume, I thought about my personality as well as the career I plan to have.  Since my two majors are public relations and marketing, I needed something very traditional and organized.  I wanted to come off as a sharp student who has the drive to be very successful in life.  My personality is very loud and direct, so I wanted to portray that in my word mark.  I wanted the letter B to really stand out, because this is the letter of both my first and last name.  I chose blue not only because it is the color of the business school, but also because I feel it fits my personality best. 

            The Copperplate font was used, because I wanted something of a business nature.  I extended the L in order to bring the reader’s eye across the page.  The purpose of duplicating the extended L between my headers and the content section was to keep the repetition and to lead the reader’s eye down and across the page.  I wanted to keep the font simple for content, so I used Helvetica.  This simplicity was meant to contrast with the more extreme Copperplate font, which was used in the word mark.  I put my most relevant jobs on the top, because they are the first jobs the reader will see.  When writing up my description of each job, it was hard to shorten the details, but I feel I left the most important parts of each job.  Overall, I wanted something clean and sleek that would stand out as a professional looking resume 

Choice of typefaces:

             When choosing my typeface, I wanted something very corporate looking.  I came across Copperplate, and I was drawn to the business look of the typeface.  The small caps allowed the B to stand out, and the bold look added to the look I was going for.  The serifs are hard to see, which allowed me to keep the look traditional, while extending the L with more ease.

Helvetica was used for the body content, because I wanted something more modern and clean to contrast the extremity of Copperplate.  Helvetica is very readable, because it is a sans serif font, and the stroke is not very heavy.  This kept my content clean and readable.

-Briana Bartel