Project number 1

Design Strategy:
My original resume started out looking like one of the Kinko’s order by number resumes. Although I did design it myself it was based on the format from a Whitman class project. I wanted something that would stand out enough to grab an employer’s eye but not too much where the design distracted them from the content. The design I choose still allows me to come across as professional but still creative as well, which is an important trait of a PR professional. I wanted to portray an intense and impressionable wordmark that would get me noticed for all the right reasons.
I am a huge fan of white space. I feel like the more the better, especially on a resume. The more white space the more willing someone is to read the entire document, resulting in the one third, two-thirds format. I did not want all of my information squished together in the center of the page.
Due to the fact that my wordmark is so large and prominent I decided to make the margin on the top only .6p in order to put it at the very top of the page. The margin on the bottom is almost 4p and the sides are equal at 3p. This keeps everything neat, flowing together, and easily read. Each line is at least .2p apart for extra whitespace in the design and readability as well.
Each section is clearly labeled and spaced for proper navigation. I started out with my wordmark and heading going horizontal however once on paper I felt that it used up too much white space. I eventually turned the headers and removed my name in order for more sophisticated look.

Typeface:
I choose to use Didot LT Std Roman for my word mark and headers, and Syntax LT Std Roman as my body copy. I liked the clean lines Didot has a serif font, providing a more professional look. The decorative lines on the font provide a sort of neat line for the headers to be on and a strong basis for my wordmark.
The Syntax font provided the easy readability I was looking for with the right amount of kerning that allowed for a quick glance rather then tiresome scrutiny. I decided not to use bold or italic fonts to keep everything looking uniformed and clear. The sans serif font made the resume look more modern and overall appealing. I used a 10pt font for the body text in order to fit all the key information but to also not be to small to where the reader is straining.

Color:
I used an aqua blue (C=53 M=0 Y=0 K=0) because it felt it would still be professional, yet break up the monotony of the every day black and white resume. The black contrast worked beautifully compared to the lighter blue and the white background.
I later added the blue to the headers to mimic my wordmark and then to the first line of each sub group to break up the continuous black on the page.

Kristen Jones