My goal when doing this resume was to create a resume that was unique, but still had a formal look. I used typefaces that were strictly serifs to accomplish this. I wanted my word mark to stand on its own so I used the color orange because being a warm color it would catch the reader’s eye. I used a type that had sharp edges and had a large x-height to make it easier to read. I used the same fonts in the headers and word mark, but the font used was very versatile and they look completely different from one another.
I did not want to use a sans serif type because it was not as easy to read in the body of the text. The type used in the body of the text was similar to that of my word mark, but its descenders were unique. I tried not to take my design over the edge because I wanted to make sure my resume was clear and concise. Overall I want this resume to portray me as someone who is edgy but has a good knowledge, simply based on its appearance
Project One was about creating a unique, yet professional Wordmark to include on a resume.I like designs that are simple and modern—so that is what I wanted to convey with my Wordmark.I am a Public Relations major, but my goal is not to work in corporate PR so I felt that I had more leeway than other PRL majors that want to pursue corporate PR.I wanted a feminine, yet strong Wordmark that would give my audience a glimpse of who I was without looking anywhere else.
The other half of Project One was about designing a resume—something professional, that I could use for years to come.Personally, I think two things get you a job—who you know and your personality.Thus, it was extremely important that my personality was shown throughout this resume.As stated about my Wordmark, I like simple and modern, with a touch of femininity.The ultimate goal of my resume was to convey strength and personality—two major attributes of personnel in the Public Relations industry.
Choice of Typefaces:
I was able to choose two typefaces so I chose Kabel LT Std and Tekton Pro.Each typeface had versatile families, which gave me great flexibility in creating contrast on my resume.My Wordmark was created using Kabel LT Std. Book.I liked a few things about this font, including: (1) the sleekness of the letters (they contribute to the femininity I was looking to achieve), (2) the fact that the periods are diamonds, and (3) the relatively short x-height.
With my Wordmark (and headers), I chose to use all lowercase letters, and this was mainly because of my personality (and almost OCD-like tendency).I do not like variation in letters, so I chose to keep them all lowercase, which also contributed to the fluidity of the resume.Although, I did base my headers off my Wordmark, the contrast in color in my Wordmark differentiated my Wordmark greatly.
As for the body of the text, I chose to use Tekton Pro.The versatility of the typeface allowed me to create contrast.I wrote the sub headers, company names, cities and duties in variations of Tekton including “regular”, “light”, and “light oblique”.The only exception is my decision to use Kabel was for dates.Tekton’s numbers look too playful, and I felt Kabel LT Std maintained the professionalism of my resume.
Color:
To maintain the feminine aspect of my resume, I opted to use a vibrant pink color as the header and sub header periods and the bullets. The exact color is R=255 G=32, and B=173. I chose this color because (1) pink is my favorite color, (2) the color scheme flowed nicely (black, gray, and pink), (3) it was vibrant to break up the monotonousness of black and gray, and (4) modern designs often have pops of color that are subtle, yet intriguing (and that is what I accomplished with this choice). I also chose to change the color of my last name to a gray color, which was 38%. Again, I felt the gray flowed well, added contrast, and maintained the level of professionalism I wanted to achieve.
While this ad has a catchy header, as a reader I am not motivated to continue reading. The majority of the ad is covered in words, and it doesn't come off as readable at all. The designer should have edited the copy down, or at least increased the leading or kerning of the words to make it less intimidating. The lighter white side on the right of the article also distracts from the words without any obvious benefit graphically. To make this more readable, I think various uses of the font could have been used. Instead of keeping everything the same size in the same font, I think it would have been nice if some phrases had been bolded or bigger than others. This could have drawn attention to certain points that the for the reader to remember and take away. Aside from font issues, I'm also unaware of what the product is here. Adding a logo at the exit point of this page could have clarified that issue. I think the biggest issue however is simply the excess of type on the page. Overall, it just does not seem to be an effective ad. I found the "Letter" section of the Lupton book to be very effective in explaining the history of various typefaces, as well as basic definitions such as "x-height" and "spine." It also went into detail regarding font families, and all of the different looks you can get even by just using one font.
Design Strategy: I wanted a design that stood out, but also one not so quirky that it wouldn’t be taken seriously. When you have a hundred pieces of paper stacked on top of each other, it’s important to do what you can to stand out. To that end, I immediately started by putting my wordmark on the upper right side of the page instead of the left. Though traditionally the reader’s eye enters at the upper left, as the employer is going through that stack where 75% of the papers have it on the upper left or center, I figured the end result is what I wanted it to be—to help me stand out. On a piece of paper that size, it’s still noticeable. The wordmark itself is green, which is a very trendy color right now, as well as represents intelligence, youthfulness, and forward thinking. My content is not the greatest, nor the most quantitative, so I could get away with a more vertically-organized content approach that left plenty of white space to go easy on the reader’s eyes. At the same time, I did not want to convey wasted space—my margins are technically set at 2p all around, and each is defined, but much of the text does not reach them; again to promote ease of reading.
Choice of Typefaces: As far as font was concerned, I utilized two typefaces: Penumbra HalfSerif Std. and Adobe Caslon Pro. Penumbra is a monotone; an all-caps typeface used only in the wordmark. The half-serif appealed to me because it embodies a middle ground between old and new, between change and tradition, and how nothing in the world can be addressed in only black or white. The all-caps allowed for the valley effect with my name, and also conveys the sense of energy, assertion and dedication with which I perform my work. Adobe Caslon Pro, on the other hand, is a very versatile typeface with lots of options for positioning and is a nice, easy-to-read serif font that also stands out noticeably from the hackneyed Times New Roman. The italicized font in the headers conveys the professionalism I hope to convey as my content becomes more and more developed.
Color: The green I specifically used was, on the RGB scale, R 35, G 141, B 59, mostly due to its relatively neutral hue—not too bright so as to seem childish and immature, but not too dark so as to blend in unnoticeably with the black type.The use of the green bullets also ties the color theme together in a small, subtle way that does not distract from the overall seriousness of the content, given the small font size. Ideally, the bullets are just noticeable enough to pull it all together in a visual gestalt.
For the resume project, we were given the chance to create a word mark for ourselves and recreate the resume. I started with a 3 pica margin, which translates into about .5”. I used this margin to use a font size of 11pt., but still be able to fit everything on one page. I had a little bit of trouble in the beginning figuring out what I want as a word mark and what typefaces to use.
Personally, I really like san serif family because I feel this type family is more modern and cleaner than the serif type family. I used the Gills Sans light typeface for the content of my resume, using the regular weight when I wanted more emphasis, such as the companies I worked for or the organizations I am involved in. For the word mark and the headers, I used Kabel Std Book. For my word mark, I really wanted to use something clean and elegant, so I was looking for something with a little flair. As I was searching through the suitcase application, I found Kabel and love the way it slightly turns the “e”. I feel like this slight change in the font brings a chic look to my resume. For the color, I used a grayscale (tinted 75%) for my “middle” name (Anne) and for the headers. I thought my resume was little too plain before I changed the color, so I feel like this change brought an extra style to my resume as well. I feel like I will be able to use this both in the communications and business world, which was my goal, because I was not overly graphic. I also feel like this design represents me well, with a touch or chic flair, but also on the classic, traditional side of resumes.
September 24, 2009
Design Strategy: The first thing I did before sketching my resume was to come up with a few words as to how I wanted myself to be conveyed on paper to use as my inspiration.The words I came up with were: simplistic, stylish, young and modern.I couldn’t think of many creative things to do with the letters in my name so I decided to play off the two I’s in my first name.By only coloring the dots on the I’s I was able to use the same color for bullets used down the left side of the page to highlight each section of my resume, and then again at the bottom between my contact information.These uses of colored bullets that flow from the very top of my resume to the very bottom create a visual hierarchy that leads the reader smoothly through my resume.I wanted a line separating my body headers from the actual content, so I saw the letter K in my last name as an opportunity to extend the line all the way down to the bottom of the page, making it more stylized as opposed to using a line not connected to the letter K.Since the K is also colored I made sure it was centered right between the two colored I’s to lend balance and a streamlined symmetry.
I chose not to use bullets anywhere in my body font because I wanted to keep the text simple and clean and not cluttered, but also because I think it would have taken away from the boldness of the blue bullets used on the section headers.
Choice of typefaces: The typeface used for my name is Bauer Badoni Std 2 in size 48 bold condensed. I really wanted my name to stand out off of the page, which is why I chose a font with serifs, as well as the bold condensed style.I believe the serifs give my name a sense of weight and make it stand out the most on my resume so employers will notice it right off the bat.For the content of my resume I used a sans serif font to provide a needed contrast from the heavy serifs in my name.I wanted the body to be easy to read without being slowed down by heavy serifs.The CronosPro family of fonts is what I used because it’s many versatile weights and measures allowed me to use different combinations of the same font to separate and distinguish different parts of my body text.The CronosPro sans serif font is what I believe lends a young and modern look to my resume, but also gives it a clean streamlined look.At the bottom of the resume I went back to using Bauer Badoni Std 2 bold condensed for my contact information.By wrapping up with the same font I started out with at the top gives my resume an overall complete feeling.
Color: The color blue used in my resume is C=64 M=0 Y=17 B=0.Although blue is not a warm color, I chose it because I wanted a color that was subtle, yet still contrasted well with the black and white of the rest of my resume.This blue still stands out on the page, but it doesn’t distract from the content of my resume, which was what I wanted to avoid.By only using color on the dots of the I’s and bullets, it helps to draw the readers eye down the page through the body text and then finish with my contact information.I believe this simple blue color used sparingly is what gives a stylish feel to my resume.
Design Strategy: My original resume started out looking like one of the Kinko’s order by number resumes. Although I did design it myself it was based on the format from a Whitman class project. I wanted something that would stand out enough to grab an employer’s eye but not too much where the design distracted them from the content. The design I choose still allows me to come across as professional but still creative as well, which is an important trait of a PR professional. I wanted to portray an intense and impressionable wordmark that would get me noticed for all the right reasons. I am a huge fan of white space. I feel like the more the better, especially on a resume. The more white space the more willing someone is to read the entire document, resulting in the one third, two-thirds format. I did not want all of my information squished together in the center of the page. Due to the fact that my wordmark is so large and prominent I decided to make the margin on the top only .6p in order to put it at the very top of the page. The margin on the bottom is almost 4p and the sides are equal at 3p. This keeps everything neat, flowing together, and easily read. Each line is at least .2p apart for extra whitespace in the design and readability as well. Each section is clearly labeled and spaced for proper navigation. I started out with my wordmark and heading going horizontal however once on paper I felt that it used up too much white space. I eventually turned the headers and removed my name in order for more sophisticated look.
Typeface: I choose to use Didot LT Std Roman for my word mark and headers, and Syntax LT Std Roman as my body copy. I liked the clean lines Didot has a serif font, providing a more professional look. The decorative lines on the font provide a sort of neat line for the headers to be on and a strong basis for my wordmark. The Syntax font provided the easy readability I was looking for with the right amount of kerning that allowed for a quick glance rather then tiresome scrutiny. I decided not to use bold or italic fonts to keep everything looking uniformed and clear. The sans serif font made the resume look more modern and overall appealing. I used a 10pt font for the body text in order to fit all the key information but to also not be to small to where the reader is straining.
Color: I used an aqua blue (C=53 M=0 Y=0 K=0) because it felt it would still be professional, yet break up the monotony of the every day black and white resume. The black contrast worked beautifully compared to the lighter blue and the white background. I later added the blue to the headers to mimic my wordmark and then to the first line of each sub group to break up the continuous black on the page.
My goal for this project was to make a resume that would look professional but would also stand out to prospective employers. I’m currently a magazine journalism major, and I felt that people in the magazine industry would expect a sophisticated resume but would also be accepting if I added some color.
I wanted to create a visually appealing, but not overpowering resume that was well organized and easy to read. Through my choices in color, layout, and typefaces I wanted to present myself as a refined person who is organized and professional, but relaxed and calm at the same time.
I used ITC Lubalin Graph Std Book (including Oblique) for my wordmark as well as for my contact information and section titles. This typeface is sophisticated but fun because of the large, circular counters and large x-height. By using Oblique for the contact information and section titles I allowed the wordmark to stand out on its own, but still used the typeface throughout the resume.
I used ITC Goudy Sans Std (Medium and Book) for the information in each section of my resume. This typeface isn’t too fancy, but has a feminine look to it. I especially liked the slight serif on the capital letter “a”.
The color I chose was C=28 M=0 Y=34 K=15.
I chose a mint green color because it isn’t too bright and adds a touch of cool, relaxing color to the resume. I used it occasionally in order to make title information stand out and to tie the resume together.
In approaching this project design, I decided that I wanted for my wordmark to be in thick, bold letters- akin to a movie title advertisement or a sporting team logo. I wanted for the wordmark to not only reflect my professional confidence, but I also wanted it to catch the reader's eye immediately at first glance.
My target audiences are sports writing publications and sports management divisions, all venues that require a confident (and masculine) personality. I chose the font Futura Extra Bold for the wordmark because of its strong slab serif qualities- with few curved edges and large x-heights. Exactly what I wanted to catch an employer's eye- the perfect blend of a traditional, yet powerful typeface. Also, the Futura typeface consists of a very large family, allowing me a lot of choices in other areas of the resume. The bold lines separating each section continues the bold pattern down the page, making it much simpler for the viewer's eye to catch.
For my body text, I wanted something less gallant and more simplistic. With that in mind, I chose a sans serif font with a more old-style feel: Gill Sans. Instead of procuring huge, thick letters, Gill Sans is much calmer and informative- exactly what I was looking for in body text. It's a highly flexible, easy-to-read typeface with its two-story "a's" and contouring letter forms. Gill Sans was an obvious choice for my body text and doesn't retract from the boldness of my wordmark and headers.
For my body text, I wanted something less gallant
For the first project my goal was to create a professional and visually pleasing resume that showed my skills in design, as well as accurately conveying my experience, education and abilities. The first thing I did to start the design process for this project was to find a type that worked with my name. I decided that because my last name has four letters, and my first name has seven and both start with the letter K that I would make that first letter more prominent.
The font I used is a sans serif called Cronos Pro. I chose a serif font because it allowed me to create a continuation of line that stretches down the page on the left margin due to the lack of cross strokes at the ends of the principle strokes. This font family also allowed me to play with different weights and postures such as light and normal, which vary, yet work together in both my word mark and my headers.
Next, I incorporated my last name into the boundaries created by the line of the dominant K and the Y in my first name that falls below the baseline. I put my last name into all caps because I wanted it to remain important, while still being small and enclosed. Also, I decided to make the resume more interesting by continuing the pattern of the watermark in the headers, each with a different letter that I chose to extend.
In addition to the word mark, the body of my resume was done in a typeface called Garamond. I played with Garamond regular and bold throughout the different sections of the document. This serif font compliments and contrast the serif used in the word mark and headers and I think it gives the document more depth and texture. Garamond is also a simple, yet elegant, typeface that doesn’t distract from the word mark or the clean look of my resume.
I decided to add one color to my resume to create contrast and add interest. The color is R- 67, G- 96, and B- 45 that comes out to an olive, medium green tone (it printed darker). With this added element to my design I decided to play with gradient in order to give the long, extended line on the left side a faded and tapering look that softens its harshness and creates added contrast to the word mark. I think green is a sophisticated and calming color that evokes an essence of growth.
Overall, I wanted this resume to be both interesting and distinctly professional. I’m still working on filling in the gaps with my experience and jobs, however despite that flaw I really wanted to present a sophisticated and clean document that describes who I am as both a designer and a potential employee using geometric lines and dominant white space in the layout.
I went into this project with the mindset of being a Public Relations major and Management Studies minor. Although a PR major does need creativity and spontaneity to solve problems such as Britney Spears shaving her head or a congressman having an affair with a prostitute, the basics of PR are professional and organized. I do not plan to sit in a cubicle, just throwing out ideas to help solve problems. I plan to lead the discussions and get the job done. For these reasons I kept my design concise and structured, the way I see myself underneath all of the creative problem solving.
I used the straight lines throughout my resume to represent the backbone that a PR manager needs. I kept a basically traditional set up with the headers aligned on the left and the content bulleted beneath it. The parameters were also kept pretty straightforward at a half-inch all around. I kept this traditional set up because PR executives looking for applicants look for straightforward people, who can handle criticism and get the job done.
Choice of Typefaces
I used the classic pairing of a serif and sans serif typeface to keep with my traditional design. The serif typeface used for all of the headers in all non-caps, Clarendon, added the touch of class and creativity that would set my resume apart from the others in the pile. The small lines coming off of certain letters tied to the lines throughout the design. I liked the contrast with the sans serif typeface, Calibri, which made the body text seem very clean and concise.
Color
I used black and white only, but consider that a conscious color choice for my resume. Black and white kept to my classy traditional design plan that helped to portray the image I was hoping to achieve. My only other thought is to possibly try printing on a paper with a very faint shade of color, just to make my resume standout from a stack of white pages.
I am a PR major, so this resume might be a little too "artsy" for me to actually use, but I tried to convey that I am an active person who is simple in some ways (word mark) but likes a flourish here and there (the font variations).
Green is one of my favorite colors because it's fresh, modern, and brings the mind instantly to a forward-thinking trend in the country right now: environmental awareness. I'm not necessarily going into a field where this would come into play, but you never know. I'd like the resume to appeal to non-profit organizations, event planners, and PR firms that have fun, artistic clients.
My last name (Brunkhorst) can be long and awkward, so I chose to make the font thin and sans-serif (Antique Olive STD). I extended the x-heights for the two external letters and the middle two letters to box in my first name (Katlynn), which appears in a more stenciled, serif font family (Serifa STD). I made all the sub-headings bold as well as the bulk of my education section, and left the body text in the sans-serif font.
I plan on using a heavier stock paper with an interesting edge for the final copy. I also outlined the green bullets with a registration black edge for more clean-cut detail.
Be the first to accurately identify the typography used by both the Obama and McCain campaigns in the final iterations of their signs. E-mail your answers to Paul this week!
This resume is designed toward future employers, likely at a magazine corporation, given my major and intended degree. Since this is my goal and not a job in something such as advertizing or graphic design, I did not want my resume to be too flashy, and therefore stayed away from anything too creative that might be considered “out there”.
I like to this that this resume reflects who I am as a person. It is neat and organized, but different enough that it should stand out in stack of resumes. Being a first semester sophomore, education, specifically the fact that I am in S.I. Newhouse School of Public Communications, is a major part of my resume, which is why I have that about my organizations and skills.
My first typeface was Cambria. With this I made my first name, and all of the body. The subtitles of each section are bold. The whole body is 9pt and my first name is 30 pt. I wanted a nice sans serif for my first name and body to compliment my last name, which I intended to be a serif.
My second typeface is Palatino, which I used in bold italic 42pt for my last name. Each category is Palatino regular in 12pt. I was looking for two typefaces, one serif, the other sans serif, that complimented each other well, and I felt these two did that the best.
I used no color, as I felt that it would detract from what I wanted to accomplish with my resume. My resume is all black, with only my last name and the categories of my resume gray-scaled to 60%.
Note: The resume posted was not my final resume. My flash drive is corrupted and I cannot retrieve the file. This was the best draft I could find.
In my resume, I decided to put my experience section at the top followed by skills, education, and then activities. One of my best qualities is dedication and putting my job experiences first proves that to the reader. I bulleted each description in each of the categories. I made sure the kerning and leading was perfectly even between each letter and word. Since I am a dual major, I thought using more than one color could describe that about me.
I italicized each heading to stand out to the reader. I also italicized the cities my jobs took place and the dates because I thought it was interesting to see the different locations. My intention for the reader is to look at this resume and truly believe that I have the qualifications they are looking for in a well-rounded candidate. Although it is just a sheet of paper, I wanted it to portray where I stand out most and I think it does.
Choice of Typefaces:
After searching through many typefaces, I came across one that was very visible, simple, and appeared to be elegant as well. The typeface I chose is called Stone Sans Sem ITC TT. Since my name has 7 letters in my first and last name, it is considered “perfect.” In my word mark, I was able to line it up evenly and drag the letter “I” to connect my first and last name. This typeface had more than one variation so I figured I could stick with it throughout my whole resume and still achieve disparity.
Color:
I didn’t use color too much, but I chose to use purple because it is my favorite color and I think it is one of the colors that describes my personality best. Purple describes someone who is honest and outgoing which are my two best traits. I chose to lean towards the darker side of purple because I thought the bright purple was too loud for the resume. The percentages of CMYK consisted of: C=77%. M=100%, Y=0%, and K=2%. The RGB percentages consisted of R=96%, G=43%, and B=141%.
When deciding how to design my resume, I thought about my personality as well as the career I plan to have.Since my two majors are public relations and marketing, I needed something very traditional and organized.I wanted to come off as a sharp student who has the drive to be very successful in life.My personality is very loud and direct, so I wanted to portray that in my word mark.I wanted the letter B to really stand out, because this is the letter of both my first and last name.I chose blue not only because it is the color of the business school, but also because I feel it fits my personality best.
The Copperplate font was used, because I wanted something of a business nature.I extended the L in order to bring the reader’s eye across the page.The purpose of duplicating the extended L between my headers and the content section was to keep the repetition and to lead the reader’s eye down and across the page.I wanted to keep the font simple for content, so I used Helvetica.This simplicity was meant to contrast with the more extreme Copperplate font, which was used in the word mark.I put my most relevant jobs on the top, because they are the first jobs the reader will see.When writing up my description of each job, it was hard to shorten the details, but I feel I left the most important parts of each job.Overall, I wanted something clean and sleek that would stand out as a professional looking resume
Choice of typefaces:
When choosing my typeface, I wanted something very corporate looking.I came across Copperplate, and I was drawn to the business look of the typeface.The small caps allowed the B to stand out, and the bold look added to the look I was going for.The serifs are hard to see, which allowed me to keep the look traditional, while extending the L with more ease.
Helvetica was used for the body content, because I wanted something more modern and clean to contrast the extremity of Copperplate.Helvetica is very readable, because it is a sans serif font, and the stroke is not very heavy.This kept my content clean and readable.
I wanted my resume to convey a sense of organized creativity. As an advertising major, I knew that I had a little more freedom to be creative with my resume design which I tried to accomplish through my wordmark. I also realize that most resumes are only viewed for a very short amount of time so I tried to do something that was different and eye-catching. By dividing my first name with my last night, I was ideally trying to get whoever was reading my resume to stop and take the time to read over and understand my wordmark in the hopes that they wouldn’t easily forget it or my name when they moved onto the next resume. And as to not make the design so confusing to the eye, I grayscaled Bader.I also wanted my resume to convey a sense of natural, effortless organization. However I was afraid that if I used horizontal or vertical lines on the page, the organization would seem forced and obvious. Thus I tried to naturally convey lines with Karly leading across to my contact information and with Bader leading down to my content.
The original wordmark that I had sketched actually had the “K” and the “a” overlapped, similar to the way cursive letters connect but without being as difficult to read. So when looking through Extensis Suitcase I knew that the uppercase A needed to have a horizontal stroke that connected to its right point so I decided on Kolo LP Wide. However I realized the wordmark I originally designed was not feasible so I changed the design but I stuck with the same typeface because I thought it was quirky yet clean. Kolo only comes in caps or small caps so I choose small caps for my name to enhance readability and all caps for the content headings and adjusted the kerning to enhanced readability. For the body, I wanted a font that had serifs and was easy to read yet somewhat softer that would contrast against the more defined and prominent, sans-serif Kolo font. In the type presentation in class, I really liked Berkley Oldstyle, which met my personal parameters for the body font, so I choose that as the typeface for my content.
I found this ad and I thought the kerning and leading were both very appropriate for the ad. The words are just the right size and the ad gives off the message to the audience. The font is very visible and the spacing between each letter is just right. There is no unnecessary white space either. As soon as someone looks at the ad, they know it is about helping THEIR community because "your community" is capitalized in the ad and is staring right at the reader. I believe this ad gives off a good message is well constructed.
