
I also think the designers could have (1) put less acts on the ad and (2) used a different type for the acts, because it's just an ongoing blurb of names. Had they changed a few subtle things (i.e. choice of type, size of type, and type variation) they could have listed less acts, and drawn their audience to the website by informing them that there were more acts they just had to look at the website. Moreover, the exit point which includes their website address isn't as effective as it could be. Personally, I didn't notice it until writing this post (sad, isn't it?)
Overall, even if the ads type issues weren't here--it's just too much. It's too wordy, and the designers did too much. You're trying to draw an audience in--but you can't get them hyped about a concert when you have so much information being thrown at them. (Did I mention that I am just now seeing the spiel about the 'Pre-Cruise Party'?) I can't take this ad seriously, I definitely wouldn't have taken the "Jam Cruise" seriously either!

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