Jam WHAT??? (hmm...not so much)

Clearly, this is an ad for a cruise, and although some who may have seen this ad might have been dying to go --I can't say I would have felt the same. I understand consistency in type, but sometimes too much of something isn't a good thing. The designers of this ad used the same type throughout the entire ad (except at the exit point and the names of the acts). They should have varied the type with the dates, because the cruise's cities ran straight into the dates (and the dates just didn't stand out). In addition to the dates and cities running together, the designers wanted to make "Ft. Lauderdale", "Nassau", and "Key West" align perfectly, but they enlarged "Nassau" so much that it kind of took away from the main header (even if it was at the entry point). My eyes started at "Jam Cruise" and went straight to "Nassau"--I'm automatically turned off because I'm like 'so this is in the Bahamas..not going to happen'.
I also think the designers could have (1) put less acts on the ad and (2) used a different type for the acts, because it's just an ongoing blurb of names. Had they changed a few subtle things (i.e. choice of type, size of type, and type variation) they could have listed less acts, and drawn their audience to the website by informing them that there were more acts they just had to look at the website. Moreover, the exit point which includes their website address isn't as effective as it could be. Personally, I didn't notice it until writing this post (sad, isn't it?)
Overall, even if the ads type issues weren't here--it's just too much. It's too wordy, and the designers did too much. You're trying to draw an audience in--but you can't get them hyped about a concert when you have so much information being thrown at them. (Did I mention that I am just now seeing the spiel about the 'Pre-Cruise Party'?) I can't take this ad seriously, I definitely wouldn't have taken the "Jam Cruise" seriously either!