September 21, 2009

Good Kerning


I found this ad and I thought the kerning and leading were both very appropriate for the ad. The words are just the right size and the ad gives off the message to the audience. The font is very visible and the spacing between each letter is just right. There is no unnecessary white space either. As soon as someone looks at the ad, they know it is about helping THEIR community because "your community" is capitalized in the ad and is staring right at the reader. I believe this ad gives off a good message is well constructed.

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