Post Week Four: Project Posting

I wanted my resume to convey a sense of organized creativity. As an advertising major, I knew that I had a little more freedom to be creative with my resume design which I tried to accomplish through my wordmark. I also realize that most resumes are only viewed for a very short amount of time so I tried to do something that was different and eye-catching. By dividing my first name with my last night, I was ideally trying to get whoever was reading my resume to stop and take the time to read over and understand my wordmark in the hopes that they wouldn’t easily forget it or my name when they moved onto the next resume. And as to not make the design so confusing to the eye, I grayscaled Bader.I also wanted my resume to convey a sense of natural, effortless organization. However I was afraid that if I used horizontal or vertical lines on the page, the organization would seem forced and obvious. Thus I tried to naturally convey lines with Karly leading across to my contact information and with Bader leading down to my content.

The original wordmark that I had sketched actually had the “K” and the “a” overlapped, similar to the way cursive letters connect but without being as difficult to read. So when looking through Extensis Suitcase I knew that the uppercase A needed to have a horizontal stroke that connected to its right point so I decided on Kolo LP Wide. However I realized the wordmark I originally designed was not feasible so I changed the design but I stuck with the same typeface because I thought it was quirky yet clean. Kolo only comes in caps or small caps so I choose small caps for my name to enhance readability and all caps for the content headings and adjusted the kerning to enhanced readability. For the body, I wanted a font that had serifs and was easy to read yet somewhat softer that would contrast against the more defined and prominent, sans-serif Kolo font. In the type presentation in class, I really liked Berkley Oldstyle, which met my personal parameters for the body font, so I choose that as the typeface for my content.