September 17, 2009

Space and Linearity

I thought this add in a magazine is a perfect example of how space and linearity are used in typography. The negative space between the painted words is used as a signifier for the reader that translates the type into a conversation. The words themselves are ones of personal discourse and therefore the space between each letter and each word helps to remind the reader that this is an individual's own cry for help. The space is neither concrete or unified but I think in this piece that's what makes it interesting. It's striking in it's ascent from the traditional body of text in an article and sends a far different message than a standard justified paragraph of words. Although this portrays someone's specific conversation or thoughts, it still uses the basic spacing techniques of alphabetic writing. In other words, while it differs from a standard piece, it still uses space between words to make them distinct, readable units that are necessary for translating the sound of speech into writing. Also, traditional text pages contain navigational markers such as indexes, footnotes and table of contents that emerge due to the fixed sequence in the typographic grid of linearity. Linearity is broken in this example in a very bold, and obvious way. While the text still holds some solidarity in its spacing, its non-linear nature is celebrated through the hand-written message and lack of uniformity in the size and nature of each letter and word.

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