Hierarchy in Ads

I felt that this Secret ad on the left was a good example of visual hierarchy. The colors are very bright which makes it visually appealing. Your eye is immediately drawn to the whites in the photo: from her shirt, to her sunglasses, and then to the product. The text in the ad is minimal, but stands out from the background and is set in a large size which makes it easy to read. The black from the text box then wraps around the product, drawing your eye to what the company is trying to sell. This is the last thing that your eye sees before you turn the page, so the name of the product will easily be remembered. The Olay ad on the right is an example of poor use of visual hierarchy in advertising. When I first looked at this ad my eye didn't know what to stop at first. The product is very large, but the red, pink, and orange colors of the text draw your eye away from it. It's difficult to figure out that the product is rolling over text that says "LINES" and "WRINKLES". The text at the bottom of the page is in several different typefaces and is set in all different sizes, weights, and colors. This confuses the eye because it's not sure what to read first, and most likely gives up before they figure out what the benefits of the product are.