Incorrect type rules... or is it?

Upon seeing this picture, I realized that with some irony, the kerning in this picture is done perfectly while the technically-incorrect aspect of the type is the spacing. However, it is not so easy to simply dismiss lack of spacing the way we maybe could have a few decades ago. Nowadays the lack of spacing can be seen every now and again in print ads, and as long as it's only two or three words, it gives off a sort of trendy appearance if handled correctly.

What's important about utilizing the lack of spacing is to "replace" it, in a sense, with some sort of other means of differentiating the words from one another. In this instance, the changing of colors helps separate the two different components, but what also helps is the clear, concise sans serif typeface. With the addition of serifs or other further complications in type with no spacing, it would become much more difficult to distinguish the different words from each other. Lack of spacing is something we see more and more of nowadays in messages aimed at younger crowds, possibly the crowd who often neglects grammatical rules in their own typing.

What's next, no leading being seen as cool?