Good Hierarchy

This ad displays a great use of hierarchy with not only word placement but with color, size, and typeface. The message is for someone to be a hero for the community by becoming a pharmacist. I like how the "Be a Hero" statement is in a warm color that compliments the images and stands out on the page. The "Hero" definitely catches your eye as the biggest image on the page directing you to read the rest of the information below it. The quirky typeface is not to overdone where it is hard to read or looks out of place. I like how "Be A" are smaller because they are just unimportant words that are needed as grammatical compliments to the message. I know exactly where to enter on this page and whith a quick glance I can get the basic information from just reading the text in red. I enter at hero and exit at the little passage mentioning leadership opportunities. The small passage in black text gets lost and at first I forgot to read it. It blends in and is easily over-looked it should be done in maybe a bolder or larger font. All in all the meassage is displayed clearly and it catches my eye with warm color use.