Hierarchy is an obvious component that web designers have to deal with to create a user-friendly product that attracts the audience to continue to come back to their site. I continue to go to the Sports Illustrated website because it is easy to find everything on the home page as well as providing a very readable site. I have found that some sports websites (i.e SportingNews.com) are cluttered with scores and articles with seemingly no succinctness. SI uses hierarchy very effectively to separate the scores, breaking news, stories and columns from each other while remaining crisp. The logo for the magazine remains on the top left no matter where you venture on the site. If you click on the logo you will be redirected to the home page despite the fact that you may have wandered onto the Canadian Football League section of the site. The search window displays hierarchy as it is placed in the top right which is expected on most sites. An enormous picture of the lead story immediately caught my eye as the picture cements the subject of the photo as possessing top priority on the site. There are no advertisements on the top third of the page, which may have otherwise disrupted the hierarchy that has been established. Different sports sections and other columns run parallel to one another, but are differentiated by color. The Sports Illustrated website provides a site for its audience that allows them to discover breaking news or the score of their favorite team without having to search endlessly for results, and this can be attributed to the website's hierarchy.
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