December 10, 2009

Week 13 | Hierarchy











This is the Lucky Brand Jeans website. I find it very useful and easy to navigate, as well as being pleasing to look at visually. Right now their homepage is set to a holiday theme with appealing products as the first thing seen. From there, you can select either "shop for him" or "shop for her," which narrows down your options into mens and womens clothing. This can also be done by using the navigation links at the top of the page. This makes it very easy to find what you're looking for. After I selected women, I chose sweaters from the drop-down nav bars so that I could find what I'm looking for. After selecting a sweater I like, I can enlarge the image to see if I would like to order it. At this point, the price as well as different color options also appear. Overall, this website does a very good job of allowing the viewer (or potential customer) to find the items they are looking for in an easy way. The search button at the top of the website also helps the user find what they're looking for, making the website very easy to use.

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