WEEK 13/14 STARTER POST: Hierarchy

Establishing a strong visual hierarchy is just as important in web design as it is when designing for posters, magazines, etc. In fact, it’s almost more important. Your opportunity to snag a reader online is limited by attention span and how easy it is to find what users want.

For this assignment, look at some of the websites you frequent most often and find an example of hierarchy at work – either good or bad – and post a jpeg of the screen shot (Command + Shift + 4 on Macs; print screen key, or other method on PCs).

Talk about how you are led through the content to the stuff you find most useful. This ties in with the usability post, but focus on the structure when writing about why your chosen site works. Point out the dominant elements and how they guide you.