December 1, 2009

Hierarchy

For my magazine class I have to profile the magazine Entertainment Weekly, so I spend a lot of time on the website. This practice could have been quite tedious had there not have been a good visual hierarchy to guide me on the page.
The first thing one sees upon entering the page is the picture on the top left of the page. Here we see a rotating picture of 5 to 7 stories and news featured. Directly next to that is the News and Blogs section which features more of the days most relevant stories. To the right of that is a short highlight of what is on TV that night.
These sections alone usually fulfill all my needs, but that is far from the only things the site offers. Following the above sections my eye is drawn downward, where I can read blogs and the site's "picks of the day." Continuing to scroll down one finds reader feedback and pictures. To the left of that is the day's most popular pages on the site. Finally we reach the movies and music section (likely at the bottom because unlike TV, there is not a limited time to see them) and a profile on the issue currently on newsstands.
Rarely do I ever make it to the bottom of the site, as the hierarchy is set up quite well, which makes for a good, useful website.

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