Magazine Project Post: Claire Bourque

Claire Bourque

Rationale

Project #4: Magazine

November 17, 2009

Design Strategy:

I began this project by finding an article that I would be passionate about art directing. I have a strong interest in India, and more specifically the film industry there, which is commonly referred to as Bollywood. The article I chose focuses on the style of Bollywood films and also how it is rivaling Hollywood. The next step in my design process was to search for images that portrayed the intensity of Bollywood. I also knew that I wanted to find a nice picture of Mumbai to show people how far the city has come.

To begin with my cover, I chose the most intense picture to place here because I want the audience to be drawn to my magazine. The women's eye is staring right into the viewer's. Also, this picture is fascinating to someone passing by because of all the intricate jewelry she's covered in. It is not a typical face a person would encounter on a magazine. I used the title, "Discover," for my magazine because I thought it gave a little mystery as to what could be inside. I imagine my magazine to somewhat resemble a travel magazine, but more of the culture side of travel.

I chose the fountain dance seen for my first spread, because I thought it gave the best taste of what to expect from a Bollywood film. I also liked how heavily it contrasted with the orange background color. I wrote my deck head to not only connect to the image on that spread, but to also give a hint of what the article had to offer. For my title, I used a play on words with the song, "Hooray for Hollywood." I also played with letter placement to connect to the way the Hollywood sign looks on the hill.

For the second spread I wanted to make sure I was able to fit a lot of the article, because the story is very interesting and at this point my audience would be drawn in. I placed the outlined woman image on the top left, because I wanted to give the reader a place to start. I also wanted to use her facial expression to lead the viewer around the page. I used a long horizontal image of Mumbai along the bottom to balance my long vertical side bar on the right. I chose the picture placed on top in the center, because of its great color combinations and facial expressions.

Typefaces:

I chose Adobe Caslon for all of my body text, because I thought it was clean and readable, which is what the busyness of my design needed to pull it together. I liked Gill Sans Ultra Bold for my headline, because I thought it mimicked the Hollywood sign while giving it a unique twist. I used Antique Olive for my cover line and deck head, because I thought it contrasted nicely with the other typefaces, but was still very simple.

Color:

I chose 3 colors to work with for this project. I chose the warm orange color (pantone 123) for its beautiful contrast with the blue shades in pictures and also for the way it picked up with warm orange tones within pictures. I color used for the text (r= 182 g=41 b=34) because it played nicely with the other warm tone in the background and also picked up certain colors in photographs keeping with the Gestalt principals. Lastly, the color used for my sidebar (c=15 m=100 k=100 y=0) is similar to the text color, but I wanted to find something a little lighter and brighter to draw the reader's eye in that direction.

Images:

#1 resolution 300 pixels

1600 by 1200 pixels

http://bollywoodfoodclub.wordpress.com/2008/02/06/happy-ash-wednesday/

#2 resolution 72 pixels

1535 by 2185 pixels

http://mrsfilm.pib.ir/172318/زيرنويس+فارسی---۶۴.html

#3 resolution 300 pixels

3000 by 2913 pixels

http://todaysseniorsnetwork.com/'bombay_dreams'_entertains.htm

#4 resolution 96 pixels

1600 by 1200 pixels

http://www.wallpaperseek.com/aishwarya-rai-25-wallpapers_w4152.html

#5 resolution 72 pixels

2281 by 885 pixels

http://w1.siemens.com/en/megacities/mumbai.htm

#6 resolution 72 pixels

450 by 327 pixels

http://chandrakantha.com/articles/indian_music/nritya/bollywood.html

#7 resolution 300 pixels

2853 by 4500 pixels

http://blog.taragana.com/e/2009/07/30/vidya-balan-signed-up-for-yash-chopras-next-20686/

#8 resolution 96 pixels

1200 by 1844 pixels

http://blog.taragana.com/e/2009/05/09/hrithik-roshans-kites-to-be-showcased-at-cannes-3538/

#9 resolution 72 pixels

190 by 143 pixels

http://www.sami232.blogfa.com/86102.aspxoHo