Magazine Project

The object of Project Four was to create a magazine—cover, jump spread, and feature spread. I chose to do an upscale fashion magazine called “Bourgeoisie”; the feature story is about the fashion trend, animal print.

Cover: I chose a vibrant background color page to draw attention to the magazine—it is a warm color, and people tend to respond positively to warm colors. With a color that bright, I wanted to keep the rest of the cover simple—my magazine is not meant to be on that is sold by cover lines; it is targeted to a specific audience, thus cover lines are not needed. The cover image I found via Google images, I used Photoshop to crop out the background. The magazine’s header is written in Mona Lisa Solid ITC TT, 83 PT; the sub-header is a simple Times, 14 PT; the story’s headline was written in a combination of two fonts—Bordeaux Roman LET, 55 PT (“the” and “issue”) and Mistral, 60 PT (“wild”). I chose to right the magazine’s date in the bottom right hand corner, because although it is small, Times 10 PT, it will also lead the reader to open the magazine. The sub-header, “wild” and the date are all written in a color taken from the model’s face, R=255, G=250, B=244.

Jump: I found the picture using Google images—it already came in this tinted color, so instead of making any changes, I decided to keep it as is, and make the title stand out. I wrote the story’s header in a combination of Edwardian Script, 72 PT and Cracked, 187.92 PT. The pink, which I used for “wild”, “real” and the period at the end of the header, is C,Y,K=0 and M=100. I wrote the deck head in Frutiger LT STD, 18 PT.

Feature: I wanted to make the introduction of my body text different than what I normally see, or than what anyone else would do (i.e. drop cap intro), so I chose to start the story on different levels. The beginning, “...leopard print, tiger...etc”, is written in Frutiger LT STD, 44.104 PT, bold. The second level paragraph is written in Garamond, 12.1 PT, the leading is 21 PT. I wrote the rest of the body text in Frutiger, 10 PT. The leading on the main body text is 14 PT, and the indents are set at 14 PT as well. The pull quote is written in Garamond, 23 PT; I chose to write it in Garamond to create contrast. I also chose to write the intro sentences and the second level paragraph and the main body text in different typefaces (Frutiger, Garamond, Frutiger)—for contrast. My sidebar is written in Garamond, 18 PT and 12 PT. The folio is in the bottom left corner; the page number is written in Garamond, 48 PT and the title is written in Mona Lisa Solid, 12 PT. All the images were found using Google.