Project 3 | Logo

Project 3 Post: Stationery Set (Matt Colon)

When I sat down to brainstorm ideas for my logo, I immediately thought of utilizing the visuality of my last name, Colón, and using the shape of a cologne bottle. I dismissed it at once, thinking it would be irrelevant, but in the end came back to it, as the visual potential and uniqueness was too promising to pass up.

The logo is primarily the quintessential, prototypical squarish cologne bottle. Despite all the creativity a cologne bottle would allow, given all the variety of crazy bottles there are, I settled on a very recognizable shape for maximum recognition. The logo is extremely simple-- it is comprised entirely of straight lines, with my name written in a fancy script font, appropriate for cologne. In the black of the bottle is my name, Matthew Colón, in Kuenstler Script LT Std, set to Black for maximum readability and size. Originally, I had a cap that “hinged” off the bottle and came up at an angle, but upon realizing it looked more like a cap for a deodorant bottle, I changed it to a more fitting cologne bottle cap, a small square.

The square is hovering above the bottle, at an angle, giving the appearance that it was just flicked off and is still in motion. Coming out of the bottle are 5 lines I made small and dotted, giving the appearance of spray. I utilize the spray to point at my name in the stationery and to transition the reader to the back of my business card, where the spray continues to the other side of the card, adding a neat visual to it as well as utilizing the gestalt principle of continuation.

The colors I use are primarily black and white in the actual logo, but to provide contrast and background to my business card, I use a Pantone gold color, 466 PC, continuing the associations of elegance given by cologne. I tried to continue the use of the gold by adding it to the color of the flap of the envelope, also helping to distinguish my envelope and make it noticeable and different. I also used a variation of my logo, sans name, on the flap.

Poster

Design Strategy:

The non- profit that I chose to design my poster for is an annual carwash held by Kappa Kappa Gamma sorority that benefits Reading Is Fundamental. RIF is a national non-profit organization that helps to put an end to illiteracy by donating books and other materials to children in need, as well as offering services to help them learn to read. Since RIF is geared towards children, I wanted my poster to reflect that. I chose to use the bucket, sponge, and soap bubbles as these are all indexical icons of a carwash and go along with my headline, “Wash Away Illiteracy”. By using live trace, I was able to make the primary visual look child friendly, almost as if a child had drawn it. This visual is the largest thing on the poster, yet my type headline is still large enough that they work together to balance each other out. I rotated the words “help wash away” so that they tilt toward and lead the eye to the word “illiteracy”. I made “illiteracy” 8 pt large than the other words in the headline since it is what RIF aims to prevent, so I wanted it to stand out just a little more. The soap bubbles that begin at the entry point of the poster and are used down through the bottom, provide visual gestalt to lead the eye down the page. Since my visual is focused on the event rather than the non-profit, I wanted to incorporate the non-profit in some way besides the RIF logo at the bottom right corner. To do this I chose to make the letter “K’s” in “Kappa Karwash” look like open books with book bindings as the stem and pages forming the legs. Overall, the childlike feel of my poster appeals to my demographic who are those who want to help out a cause that benefits children.

Choice of Typeface:

I only used one single typeface family on my poster, ITC Legacy Sans Std, as to not overwhelm the overall design. Since my non-profit is about preventing illiteracy and helping children to read, I wanted the typeface to be a simple and easy to read san serif font. I chose ITC Legacy Sans Std for just that reason, but also because the curvature at the tips of the leg of the letter “R” made the typeface more interesting. I used ultra for my header and book throughout the rest of the text.

Color:

To go along with the child-like theme of my poster, I chose to use primary colors, except for the gray color of the bucket handle and obviously the black text. The yellow color of the typeface leads the eye down to the yellow sponge, at which point you see the red bucket and follow the red down to the event name, and then to the RIF symbol at the exit point of the page. This use of color creates visual gestalt throughout the poster.

During my first sektches for the logo project I was having trouble finding my stride, and most importantly, finding a logo that fit me and my name. I knew that I wanted to incorporate photography somehow into my logo to represent my future career, however I didn’t want to copy all of the thousands of photo logos out there.

I then sketched a design in my notebook and began free-hand drawing it in illustrator with the paint brush tool. I worked with different weights of the stroke and very loose, flowing lines. I knew that I didn’t want my logo to be rigid and static so the freehand drawing technique really worked for my idea. Then, I decided to add the flash to the camera, which is an element I hadn’t seen before when I was researching other logos.

Next, I searched through suitcase to find a typeface and a font family with varying styles. I’ve always been interested in typewriter font and I found one that fit the style I wanted, ITC American Typewriter. It isn’t very rigid and has little curved tails at the end of the dominant strokes which resembled the lines I had made in my logo.

Also, I wanted all lower case letters in order to maintain some sort of unified line, with the “y” not descending too far. Then I decided to put a medium weight on the first letters of my name to highlight the K’s and also add contrast to the design.

The color I decided to use is a Pantone Solid Coated 2627C. It is a dark purple color which is rich in its saturation and also adds a more formal tone to the logo. I played a lot with adding color to different parts of the camera and decided to just add a hint of it to a detail in the flash to connect the two elements. One thing that I really like is how I tied the font to the design by not only adding color to both, but adding the little curved circles to the ends of some of the strokes in the camera, mirroring those same details that are in the type.

Overall, I wanted really clean and simple lines that were easily read and identifiable. The color adds an additional layer, as does the slight, but not overwhelming, detail in the flash and the camera. I didn’t play too much with the space between the letters, except in the different, horizontal version I used for the envelope. I wanted a unified look througout the business card, stationary and envelope and managed to keep that stability throughout.

Project Posting: Stationary Set Kate Brunkhorst

For my design process I began by creating a “mind map” to expand my thinking on some expressive logo ideas. At first I intended to make a professional logo, but struggled with a simple yet effective design. What I came up with ended up being more of a hobby-oriented stationary set, but it will still portray who I am and the way in which I work effectively. I knew that I wanted to integrate a circle into the logo somehow because of our discussion in class about it being a placid, comfortable shape. Some of my earlier sketches incorporated my signature tree drawing (see sketches), because I have always been drawn to them and they have come to symbolize many things in my life (roots are where you come from, branches are where you are going, they provide shelter and shade, and grow from a tiny seed into something miraculous). However, my sketches started to become more and more “crafty” so-to-speak, and I ended up choosing another iconic item in my life: a simple button.
My mother raised me in a very hands-on, creative and crafty environment. She is a quilter, sewer, collector, and decorator, and instilled in me a sense of appreciation for thinking in original, non-structured ways. One of her favorite and most expansive collections consisted of thousands of buttons that she had accrued over the years from old clothes, friends, and craft fairs. She and I would make button bracelets, wreaths, pillows, and decorations for every season as soon as I was old enough to hold a needle and thread. Buttons have come to represent my relationship with my mom, and my desire to constantly create.
I thought it would be fun to make it seem as though the button had been sewn to the page, connected by stitching around the border. In this way, I am the button, and therefore attached to everything I put my name on. I have worked on it, perfected it, and added my own personal flair. I wanted to keep it down to a two-color scheme, so I ultimately chose a green that was bright and cheery. I considered making a series, so I printed the business cards in four two-color combos: green/black, blue/black, orange/black, purple/black. These are among some of my favorite neon and bold combinations.
I selected one of my favorite fonts, Gill Sans std, because it is readable, clean-cut and modern. If I could marry a font, this would be it! It also has an extensive selection of weights and postures in the family that can really add to a diverse and dynamic end result typographically.
I didn’t want the design to be too busy, but I wanted to include more information on the business card rather than less. My final creative element was to include the words “sew creative” on the back of my business card. This could mean that the card is creative, I am creative, and/or that I am handy with crafts and hands-on PR event planning. Also, it’s clear that I like to sew!

Hannah Doolin: Project 3 Logo Design

I had difficultly when choosing the theme I wanted to use for this project. Because I am unsure about what career path I want to take, I didn’t want to connect my personal logo with a specific skill or profession. Instead I chose to use a sailing theme because of my four years of experience as a sailing instructor. Aside from the fact that sailing represents a large part of who I am, I also feel that nautical colors and images are visually appealing in general.

To make my logo, I first made several sketches of ideas, and then scanned the sketches and traced the shape of the sailboat that I liked the most. I developed several forms of a logo, and decided to use a simple,dark blue sailboat with a line underneath to represent the surface of water. I placed a light blue parallelogram behind this image to give contrast and to incorporate another water-like color. I placed my name next to the boat because the direction in which the boat appears to be moving draws the eye immediately to the name.

At the bottom of the letter head I placed two parallel blue lines, imitating the stripes found on sails, and placed a small anchor above my contact information as a finishing touch. The anchor bring the viewer’s eye down after they look at the logo, which is the most dominant feature.On the business card I decided to put my logo and contact information on the front, and to make the back a solid dark blue color, with a light blue anchor in the center. This adds another dimension to the card, and sets in apart from most business cards, which are only one-sided.

The typeface that I used for my logo and contact information is Wendy LP Std (Medium and Bold). I chose this typeface because of the loops and curls, which reminded me of coiled rope, something that is always used in sailing. The typeface is very feminine which I liked because it contrasted with the sharpness of the sailboat shape, giving the overall logo a softer look.

I used a dark blue (C=100 M=90 Y=10 K=0) and a light blue (C=41 M=0 Y=10 K=0) color in my logo and throughout my letterhead, business card, and envelope. I chose these colors because they made me think of the water and the sky, and they contrasted nicely with one another. The dark blue stands out nicely against the light blue background.

Logo

logo project

For the logo project, we were given the chance to create a logo in a way to represent ourselves. Since I am not a graphics major or a very creative person, I had a rather hard time coming up with an idea I like. I decided this is more of a personal logo, but I do like the colors of my logo. I decided on a heart for my visual part of my logo because I believe hearts symbolize feelings of affection and warmth. I would like to convey a sense of warmth with my logo and show that I do use my feelings along with my head to make decisions. The heart also makes the shape of an uppercase “B” backwards. I brought the “a” over to overlap the “b” so the reader can see both the “b” and the “a”, using the gestalt theory of figure/ground. I liked the idea of having the logo read “bakieft”. I used the pink and the black to bring a little difference to the business cards and to be able to contrast my type with the background.

Type: I liked the clearface font for my logo, and I liked the way the “b” and the “a” matched up together to work with my logo. I used the sans serif typeface for the rest of the type because I like the slight quirkiness, yet sophisticated look of Cerigo. I bunched the contact information together on one side and my majors on the other side of the business cards. The same fonts were used on the stationary and envelope. I used lines down the side ad tope of both of these to bring some color to and similarity to the pieces. Since the business card has the two colors jumping off the page, I thought the pink likes would bring the stationary and envelope to life and bring consistency to the projects.

LOGO

Week Nine- Logo Project Post

I designed a logo using my initials that used the Gestalt theory of figure ground. To do this I created outlines of both the K and the B, and using the pen tool I created new closure points for the letters and then deleted the old closure points and the vertical counters of the K and the B. I reversed the K so that the diagonal counters were pointing to the left instead of the right. I aligned the reversed K against the middle horizontal counter of the B. Yellow is one of my favorite colors so I used Pantone 124 PC as my background and made my initial logo and contact information white.

I chose Tw Cen MT Bold for my logo mark because it was a sans serif font that had a very defined K and a bubbly B. For my contact information, Tw Cen MT was difficult to read at such a small size so I looked for another sans serif font and ultimately settled on Helvetica.

I chose to do a square business card because when I experimented with a horizontal or vertical card it seemed to distort the balance of my logo’s figure ground. I went for a size that was a little over 2 inches by 2 inches and rounded the corners to because I thought it nicely accented the soft, warm yellow background color.

Logo Post

When creating my logo, I wanted something that would incorporate the two B’s in my first and last name. In order to do this, I decided to create a butterfly out of the letters. The butterfly not only works with my public relations major, it also fits my personality to a tee. The butterfly usually gives optimism and a warm character. The butterfly was the only thing that made sense for me, so I used my initial design that I started with. I feel I am an optimistic person, and I would bring this to any company I worked for. The caterpillar was added on the stationary and envelope in order to reemphasize the evolving aspect of my logo as well as enforce the evolution of the company, if they were to hire me. I added the B on the side of the stationary, because I wanted to make sure the viewer knew that I combined the two B’s of my name in order to create the butterfly.

The butterfly has a glow and is tilted diagonally toward the sky in order to give the impression that it’s flying. I wanted to let the people hiring know that I will make their company flutter to the top. I used the pink, because when I first think of a butterfly, I think of the color pink. The pink makes the logo look more like a butterfly, and the inner pink is darker in order to accent the inner holes of the letter B. The blue background was used to play the part of the sky. I used green for the caterpillar, because it worked well with the pink and green is the obvious color for the caterpillar.

The font I used for the business card, address, and stationary is Bell Gothic Std. When I looked at this font I felt the sans serif made it look modern, and I felt the type worked well with the butterfly. I put the contact info in the center of the stationary, because it worked the best with the hierarchy of the butterfly, caterpillar, and address. I put the contact info at the bottom of the business card, because I felt it made the card look the least crowded. I put the logo on the back of the envelope, because I wanted to make my logo known, even as the person was opening up the letter. I feel all of my choices were best for me, and I hope they will help me in the future when looking for a job.

Office Hours, Announcements

Hey Intrepid Graphics students -

1. Don't forget to do export a jpeg of ALL three pieces of your logo/stationery system for posting to the blog as this week's required post. Let me know if you encounter any issues doing this - preferably before 11:59 PM.

2. Since this week's a project week, I'm offering some extended office hours for those few (read: most) of you who didn't make it by to Monday's 1-3 times or the 8-10pm help session in the labs. Let me know if the fol times don't work for you, and I can do my best to meet individually

Wednesday: 1-5pm (119 Newhouse 1)

3. Don't forget that you'll need to post two comments about your peer's work before the end of term. These don't have to be on the same project, and you're not limited to only two, but so far no one has really been saying anything about the designs out there. Make sure you keep them substantive and related to design. Also, e-mail if you post a comment to someone's post.

4. Don't forget that I'm happy to let you know what my records say at any time regarding attendance and the blog, and that if I don't hear from you regarding a missed class it will be counted as an unexcused absence.

Links from Today

Hey guys,

Here are the links Prof. Taylor showed in class today:

Punctuation in logos

Another link to an Article on 10 Common Mistakes she wanted me to pass along.

Massimo Vignelli

Being able to hear Massimo Vignelli speak last week was quite an opportunity. Vignelli is such an accomplished designer, having worked all around the world from his home country of Italy to the United States to Chile. Vignelli, who was introduced as the man who "has designed everything from silver teaspoons to skyscrapers" has dabbled in all types of design. Lamps, chairs, tables, dishes, flat-wear, magazine spreads, calendars, showrooms, signs, wine labels, piggy banks, menorahs, even packaging for Polish pasta; you name it, Vignelli has designed it. The specific things that Vignelli has designed that were most notable to me were things so well known and widespread that most people have come across his designs in their everyday life and not even known. Vignelli is responsible for the New York City Subway graphics, the American Airlines logo, the Bloomingdale's logo, the US National Park Service graphics and he and his wife, Lella, even designed something as permanent as St. Peter's church in New York City. Vignelli's outlook on design is something for every designer to think about. That is that "great design should be invisible; it should just exist." Massimo explained that this means that design should work so well and be so precise that when looking at it you don't see a strategical design, but something standing on it's own as is. Along this same line he went on to say that "design is like a language," telling a story and sending a message to it's viewer. Every designer can stand to learn a few things from Massimo Vignelli's wealth of design knowledge and experience, even us graphics students. As Massimo said, "there is no job too big or too small."

Hannah Doolin: Logo Post

I think the the restaurant Cosi has a graphically appealing and very effective logo. The large type used in the name get the viewer to immediately read the name, which is easily remembered because its so bold, and its a short word. The visual above the name is used to represent the open-flame stone oven found in every Cosi restaurant which is where they bake their own famous flatbread. The graphic uses gestalt principles because it is not a complete image, but our eye finishes the visual and we immediately know that this resembles an open oven. The warm orange color has a very inviting look, giving the viewer the impression that they will feel "cozy" when they eat at Cosi. The half-circle shape used in the graphic brings the viewers eye down the the text below. Overall I think this logo does a very good job of representing the restaurant and drawing in customers.

Massimo Vignelli

It was very exciting to hear such an accomplished designer talk about his work.  The vast range of the different pieces he has designed impressed me as well; its rare to see someone that is so versatile.  Aside from this, he made some excellent points during his lecture.  I found it very interesting when he was articulating the difference between design and art.  He said that art does not need a client, whereas design without a client is dead.  The main distinction he made between the two was that design is done for a purpose, whereas art is not necessarily done for any particular purpose.  It was also really cool to see how many companies he has branded.  Hearing about how a company such as Bloomingdales received their corporate identity was cool, and has given me something new to think about whenever I see a Bloomingdales bag.  Vignelli also made a clear distinction between scale and size; scale being more important than size.  He gave the example of having a large face on something, and cutting off the top and bottom of the face.  He also added that this is an exciting time for design and that it would be smart to get involved with the web.  His lecture provided me with new things to think about in reference to design, and it was great hearing someone who has been so successful speak.

Logo with effective gestalt principle

I think this logo uses effective gestalt principle. NBC is a channel that has day time and night time television shows ranging from reality shows to talk shows to soap operas. I think the colors in the logo convey a message that each color can represent a different type of television show that is on NBC. I like how NBC is bold in black because it makes the logo stand out much more. This logo definitely uses effective gestalt principle because the image goes really well with the name.

Logo Blog Post

I chose these two logos, one is for a reflexology practitioner and the other is for an Australian designer warehouse. The first logo uses color and gestalt principles to effectively convey its purpose. The main color of the logo is orange, which is a very warm and pleasant color. The logo uses the figure/ground gestalt principle, with the two feet, and the body that results from the placement of the feet together.

The second logo is very simple, the name of the company hangs off of the hanger (with the "f" and the "k"). I like the use of color, the orange hanger is very inviting. I also like that the "o" in "f.rock" was made into a button using the orange from the hanger.

Week Eight: Logo is the Word Blog Post; Kate Brunkhorst

These logos came from a blog called alllogodesign.com. I thought they really exemplified the use of gestalt theory because of their simple structures and direct messages. The Fashion Geek one is creative because of the pocket protector hinting at a cliche geek theme, but this person is still "cool because of the fashionable look of this logo. They can be "proud" to be a fashion geek. The white font on black background creates a strong visual gestalt because of this drastically contrasting color combination, but it's accented with a little pink from the argyle print and the yellow in the pencil. I'm not sure if the logo represents a company or is just a personal one, but it's simple, effective, and I know a lot about the person without much detail being revealed.

The accessory bug logo is VERY creative because it clearly demonstrates a purse that doubles as a lady bug. The word accessory is written in a girly red color, but in a classic font that implies sophistication. This person has an addiction to fashion, but it's portrayed as a healthy and happy infatuation. It's use of only two colors also plays into gestalt theory.

The last logo for zero limits is my favorite. I'm not sure what the company is for, but it evokes a modern feel that's rather appealing. The green color pops and is very trendy right now, and the bubbles surrounding the text create a zero, but not one that implies impossibility. Also, none of the bubbles are touching one another, so the design is fluid. I like how the visual and verbal work together here. The website they came from is pretty cool--it provides lots of examples of creative logos. Check it out.

Figure Ground Logo

This logo for a company called Schizophrenic uses the gestalt principle of figure ground. As a play on the company's name, the logo humors the mental disorder known as schizophrenia. When looking at the logo a smiling face or a frowning face can be seen, depending on which part of the logo becomes the figure and which becomes the ground. As we talked about in class, the best logos are the simplest logos and this logo is definitely reductive. Rather than using a full representation and drawing out a face, this logo is a pictograph composed of two colons with a parenthesis in the middle to form the faces. Also, by using a cool color that recedes rather than a warm one, the white logo is what comes forward to the eye against the blue background that recedes.

Logos

Chandler Design:

I really liked this logo.  While it is very simple and only done in one color, it is very memorable, plus this makes it cheap to produce.  It was very inventive to combine the c and d into one image.  Underneath the "cd" the name of the company is very readable.  Because the chandler is bolded, you also take away the more important aspect of the design; a name to remember.

Bridges:

I loved this logo as well.  The designer took the visual in the name bridges and used it to his advantage in a very effective way.  After viewing this logo, the reader won't forget that Bridges is a pub and eatery because the knives, forks, and spoons used to create the bridge make this very clear.  By using only two colors and one font, the logo is also very readable and could be effective in many different forms, ranging from a business card to a napkin.

Both of these logos make it very clear what the reader should take away after glancing at them.

Logo Post: Claire Bourque

I think this is a great logo for the Hyatt Hotels and Resorts. It portrays the message that they want to get across- a classy, upscale location. The sans serif typeface is a great choice to show simplicity with class, following the gestalt simplicity principle. I also like the way the center A is larger than the other letters and makes a direct connection with the orange curve in the back to give the simple graphic a purpose that is more than just pleasing to the eye.

The color choices were also affective because they all serve the correct purpose that was probably intended. Blue and orange are opposites on the color wheel so they create a good contrast. It was a good decision to have blue in the background though, because it allows the orange and white to take the spotlight. All in all this logo is very affective and well thought out.

logo

This logo is a fun and simple design. It embraces simplicity and follows the color pallet suggestions. They use cool and warm colors in the entire logo by mating warm yellow with cool black so they are pleasing to the eye. The reduced design my making the entire logo in a simple price tag is very minimalistic. even the simple hole where the plastic goes is very easy and yet pulls the idea together. I also like how buy is slightly larger to form a sort of perfect with the word best. It is alos a one colo logo since yellow is the only actual color used, making it a very cheap design to print. This is a simple and effective design, and very recognizable.

Kristen Jones

Logo Post: Andrew Tredininck

When I stumbled upon the logo for Aetna Health Insurance I realized that it was very inviting. The typeface develops a good sense of professionalism that allows it to show its business side. The graphic is not gender specific and the audience can make their own judgment about whether it is male or female, but that is truly unclear. The color scheme is not overly bright and combines shades of blue and yellow to develop the final product. The colors can be seen as a triadic harmony as they are nearly three spots away from each other on the color wheel. The visual presents itself with open arms which enables the company to produce a reputation of being available to everyone. The figure is clearly healthy and is willing to spread the health with open arms as well. The figure is a good representation for an insurance company because it is inviting and creates an atmosphere that the client wants to associate with a doctor's office or hospital. Aetna seems to represent the idea that you will be safe if you have Aetna Health Insurance.

Week 8 Logo Post: Thomas Chalmers

The BP trademark is a perfect example of an eye-catching, yet extremely simple logo. BP utilizes the analagous principle to produce its color scheme. The darker green is only one shade away from the lighter green immediately to its inside. This is a very appealing design form. Also, the lighter shade of green is then followed by a ring of yellow toward the middle of the logo. The eye follows this analagous shifting to increasingly brighter colors. Yellow is the "warmest," most attractive color, and BP places the yellow ring in the center to induce inward eyeflow.

The yellow ring also produces an image resembling the sun, which is very relevant to BP's environmentally friendly public image. Logos should be minimalist, and this yellow ring is a perfectly simple representation of the sun.

Week 8: Logo Post-- Matt Colon

The NASA logo is a perfect example of a very well-done logo. The logo utilizes a circle, a very pleasant shape, and also perfectly representative of space, which has no defined "edges." The image of outer space is enhanced by adding stars made of white dots and a comet made of another white oval inside the blue circle. It is reductive in the sense that something like space, a vast place with an infinitude of happenings, can be so easily represented by a circle and dots.

The color scheme is immediately associated with patriotism, as anything with red, white and blue is. These colors also contrast very well with each other-- the cool blue circle fades back while the hotter red comes forward and adds dimension. The red streak breaking out of the circle gives a sense of the dynamic. Nothing could better portray the image of itself NASA wants to promote.

Logo Post

I chose to do Burger King for my logo post. Not only is this logo very reductive, Burger King follows the rule of color with fast food. In order to make a burger, there is simply a half circle above and below Burger King. The hot red color of Burger King not only fills in the sandwich with ketchup, its hot color draws in the eye. We had mentioned in class that fast food restaurants like to use hot colors in order to draw people in, because their food is about speed, not quality. Burger King follows this rule to at tee. Also, the blue used in the logo creates a sense of thirst. This logo makes hungry drivers want to stop by and get something to eat. This hunger drive is created by the colors. Also, the use of the primary red and blue with the secondary yellow works well with the logo.

-Briana Bartel

Logo post

I have chosen the NBA logo because I like the use of the silhouette of a basketball player with the ball in the hand and in the background, there are two colors, blue and red. The red is a warm color and the blue is a receding color. Having the red next to the blue, makes the red a little darker, which makes the white silhouette and "NBA" text pop to the eye of the viewer.

Week 8 Starter Post

This week's post, due by 11:59pm on Friday, asks you to find a logo that you particularly like and post the example here.

When you post, make sure you talk about concepts we've discussed in class - the use of gestalt principles or colors, whether it's reductive, etc.

E-mail me with any questions! I'm about to hop a plane but I should be able to get to email around midnight tonight.

TYPE CHALLENGE 5

Be the first to correctly identify the typeface used in Jeopardy "answers" and win this week's type challenge, and a chance to caffeinate yourselves post midterm haze.

E-mail your answers to Prof. Taylor.

Design Contest - End of the World as We Know It!

If it was the End of the World in 2012, and you had to host a BBQ, how would you describe it. Announcing a competition to find out. Send your designs to Pete Ceran, a Newhouse Alum to be part of a new and innovative blog on design.

Blog Located Here.

Logo Post

The logo for the internet server Google Chrome is the uses all three primary colors (and green) to stand out. The use of two pairs of complementary colors allows for the eye to not rest on one spot, and no color gets lost in the image. Also used is the gestalt principle of proximity, as the red, green, and yellow all lead to one another, circling around the blue center. Google is all about being accessible to everyone, as it is the most popular search engine in the world. This logo provides a fresh, inoffensive image for the upstart server that is needed to compete with internet explorer, firefox, and safari.