Logo Post

When creating my logo, I wanted something that would incorporate the two B’s in my first and last name. In order to do this, I decided to create a butterfly out of the letters. The butterfly not only works with my public relations major, it also fits my personality to a tee. The butterfly usually gives optimism and a warm character. The butterfly was the only thing that made sense for me, so I used my initial design that I started with. I feel I am an optimistic person, and I would bring this to any company I worked for. The caterpillar was added on the stationary and envelope in order to reemphasize the evolving aspect of my logo as well as enforce the evolution of the company, if they were to hire me. I added the B on the side of the stationary, because I wanted to make sure the viewer knew that I combined the two B’s of my name in order to create the butterfly.

The butterfly has a glow and is tilted diagonally toward the sky in order to give the impression that it’s flying. I wanted to let the people hiring know that I will make their company flutter to the top. I used the pink, because when I first think of a butterfly, I think of the color pink. The pink makes the logo look more like a butterfly, and the inner pink is darker in order to accent the inner holes of the letter B. The blue background was used to play the part of the sky. I used green for the caterpillar, because it worked well with the pink and green is the obvious color for the caterpillar.

The font I used for the business card, address, and stationary is Bell Gothic Std. When I looked at this font I felt the sans serif made it look modern, and I felt the type worked well with the butterfly. I put the contact info in the center of the stationary, because it worked the best with the hierarchy of the butterfly, caterpillar, and address. I put the contact info at the bottom of the business card, because I felt it made the card look the least crowded. I put the logo on the back of the envelope, because I wanted to make my logo known, even as the person was opening up the letter. I feel all of my choices were best for me, and I hope they will help me in the future when looking for a job.