Fendi Plays with Color

So, I really like this Fendi ad, and what they did with color. I love that the background, the model, and the models dress are very translucent and kind of faded and the bags just POP with color. The pink, green, and yellow, really stand out. I also think it's interesting that the creative director put the REALLY warm color (yellow) smack dab in the middle over a target (the design on the models dress). I also think the color combination compliments each other well (maybe not necessarily to wear all together, but this is a summer ad--so they could be worn together, or alone).