217.1a Introduction to the Graphic Arts

This poster for the movie "Dead Ringers" is a perfect example of gestalt design at use. There are not actually three whole heads in the image, however there appears to be. Due to the close proximity of the two partial faces on the left and right and the face shape that appears between them, we view the whole image rather than the individual parts and see three heads. Depending on how you focus on the picture though, you see different things. The image is definitely a play off the text on the top of the poster. The red text on the bottom of the poster also uses similarity as a principle of gestalt design. The viewer pairs "Dead" and "Ringer" together rather than the text "David Cronenberg's" with the word below it because of the way the the two bottom words are so similar in size.