This logo is a fun and simple design. It embraces simplicity and follows the color pallet suggestions. They use cool and warm colors in the entire logo by mating warm yellow with cool black so they are pleasing to the eye. The reduced design my making the entire logo in a simple price tag is very minimalistic. even the simple hole where the plastic goes is very easy and yet pulls the idea together. I also like how buy is slightly larger to form a sort of perfect with the word best. It is alos a one colo logo since yellow is the only actual color used, making it a very cheap design to print. This is a simple and effective design, and very recognizable.
Kristen Jones
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