I chose these two logos, one is for a reflexology practitioner and the other is for an Australian designer warehouse. The first logo uses color and gestalt principles to effectively convey its purpose. The main color of the logo is orange, which is a very warm and pleasant color. The logo uses the figure/ground gestalt principle, with the two feet, and the body that results from the placement of the feet together.
The second logo is very simple, the name of the company hangs off of the hanger (with the "f" and the "k"). I like the use of color, the orange hanger is very inviting. I also like that the "o" in "f.rock" was made into a button using the orange from the hanger.
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