I think this is a great logo for the Hyatt Hotels and Resorts. It portrays the message that they want to get across- a classy, upscale location. The sans serif typeface is a great choice to show simplicity with class, following the gestalt simplicity principle. I also like the way the center A is larger than the other letters and makes a direct connection with the orange curve in the back to give the simple graphic a purpose that is more than just pleasing to the eye. The color choices were also affective because they all serve the correct purpose that was probably intended. Blue and orange are opposites on the color wheel so they create a good contrast. It was a good decision to have blue in the background though, because it allows the orange and white to take the spotlight. All in all this logo is very affective and well thought out.
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