October 23, 2009

Week Eight: Logo is the Word Blog Post; Kate Brunkhorst





These logos came from a blog called alllogodesign.com. I thought they really exemplified the use of gestalt theory because of their simple structures and direct messages. The Fashion Geek one is creative because of the pocket protector hinting at a cliche geek theme, but this person is still "cool because of the fashionable look of this logo. They can be "proud" to be a fashion geek. The white font on black background creates a strong visual gestalt because of this drastically contrasting color combination, but it's accented with a little pink from the argyle print and the yellow in the pencil. I'm not sure if the logo represents a company or is just a personal one, but it's simple, effective, and I know a lot about the person without much detail being revealed.

The accessory bug logo is VERY creative because it clearly demonstrates a purse that doubles as a lady bug. The word accessory is written in a girly red color, but in a classic font that implies sophistication. This person has an addiction to fashion, but it's portrayed as a healthy and happy infatuation. It's use of only two colors also plays into gestalt theory.

The last logo for zero limits is my favorite. I'm not sure what the company is for, but it evokes a modern feel that's rather appealing. The green color pops and is very trendy right now, and the bubbles surrounding the text create a zero, but not one that implies impossibility. Also, none of the bubbles are touching one another, so the design is fluid. I like how the visual and verbal work together here. The website they came from is pretty cool--it provides lots of examples of creative logos. Check it out.

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