During my first sektches for the logo project I was having trouble finding my stride, and most importantly, finding a logo that fit me and my name. I knew that I wanted to incorporate photography somehow into my logo to represent my future career, however I didn’t want to copy all of the thousands of photo logos out there.
I then sketched a design in my notebook and began free-hand drawing it in illustrator with the paint brush tool. I worked with different weights of the stroke and very loose, flowing lines. I knew that I didn’t want my logo to be rigid and static so the freehand drawing technique really worked for my idea. Then, I decided to add the flash to the camera, which is an element I hadn’t seen before when I was researching other logos.
Next, I searched through suitcase to find a typeface and a font family with varying styles. I’ve always been interested in typewriter font and I found one that fit the style I wanted, ITC American Typewriter. It isn’t very rigid and has little curved tails at the end of the dominant strokes which resembled the lines I had made in my logo.
Also, I wanted all lower case letters in order to maintain some sort of unified line, with the “y” not descending too far. Then I decided to put a medium weight on the first letters of my name to highlight the K’s and also add contrast to the design.
The color I decided to use is a Pantone Solid Coated 2627C. It is a dark purple color which is rich in its saturation and also adds a more formal tone to the logo. I played a lot with adding color to different parts of the camera and decided to just add a hint of it to a detail in the flash to connect the two elements. One thing that I really like is how I tied the font to the design by not only adding color to both, but adding the little curved circles to the ends of some of the strokes in the camera, mirroring those same details that are in the type.
Overall, I wanted really clean and simple lines that were easily read and identifiable. The color adds an additional layer, as does the slight, but not overwhelming, detail in the flash and the camera. I didn’t play too much with the space between the letters, except in the different, horizontal version I used for the envelope. I wanted a unified look througout the business card, stationary and envelope and managed to keep that stability throughout.
This was my favorite logo from our blog group because it's the most personable one, in my opinion. It gives me a great sense of who this person is without being too elaborate. The camera graphic looks like it took incredible skill, but is still kept simple through the low weight of the lines used. I like how she connected the graphic and typeface by adding those subtle flags to some of the line ends of the camera graphic. The graphic and the typeface work together, but still send very different messages, which I like. The graphic is smooth and curvy, giving an artistic vibe to the viewer. The typeface is classic and business oriented, giving a possible client a sense of reliability. Lastly, purple was a great color choice because it has been named the current "it" color. I think Kathryn did a great job with this logo and it would serve her well in her future career.
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