Week 8: Logo Post-- Matt Colon

The NASA logo is a perfect example of a very well-done logo. The logo utilizes a circle, a very pleasant shape, and also perfectly representative of space, which has no defined "edges." The image of outer space is enhanced by adding stars made of white dots and a comet made of another white oval inside the blue circle. It is reductive in the sense that something like space, a vast place with an infinitude of happenings, can be so easily represented by a circle and dots.

The color scheme is immediately associated with patriotism, as anything with red, white and blue is. These colors also contrast very well with each other-- the cool blue circle fades back while the hotter red comes forward and adds dimension. The red streak breaking out of the circle gives a sense of the dynamic. Nothing could better portray the image of itself NASA wants to promote.