The BP trademark is a perfect example of an eye-catching, yet extremely simple logo. BP utilizes the analagous principle to produce its color scheme. The darker green is only one shade away from the lighter green immediately to its inside. This is a very appealing design form. Also, the lighter shade of green is then followed by a ring of yellow toward the middle of the logo. The eye follows this analagous shifting to increasingly brighter colors. Yellow is the "warmest," most attractive color, and BP places the yellow ring in the center to induce inward eyeflow.
The yellow ring also produces an image resembling the sun, which is very relevant to BP's environmentally friendly public image. Logos should be minimalist, and this yellow ring is a perfectly simple representation of the sun.
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