I designed a logo using my initials that used the Gestalt theory of figure ground. To do this I created outlines of both the K and the B, and using the pen tool I created new closure points for the letters and then deleted the old closure points and the vertical counters of the K and the B. I reversed the K so that the diagonal counters were pointing to the left instead of the right. I aligned the reversed K against the middle horizontal counter of the B. Yellow is one of my favorite colors so I used Pantone 124 PC as my background and made my initial logo and contact information white.
I chose Tw Cen MT Bold for my logo mark because it was a sans serif font that had a very defined K and a bubbly B. For my contact information, Tw Cen MT was difficult to read at such a small size so I looked for another sans serif font and ultimately settled on Helvetica.
I chose to do a square business card because when I experimented with a horizontal or vertical card it seemed to distort the balance of my logo’s figure ground. I went for a size that was a little over 2 inches by 2 inches and rounded the corners to because I thought it nicely accented the soft, warm yellow background color.
The color used for your logo is very warm. This would really make your card stand out in a stack of business cards. Also, the use of foreground makes you look at the card for more than a second, which once again draws attention to your business card. I also really like the use of gradient on the bottom of your stationery, because it creates movement to the page. The simplicity of your logo really works for your name. Also, the cut of the business card is unique and very modern. I really feel this logo would stand out next to any other business card.
ReplyDelete-B Bartel