logo project

For the logo project, we were given the chance to create a logo in a way to represent ourselves. Since I am not a graphics major or a very creative person, I had a rather hard time coming up with an idea I like. I decided this is more of a personal logo, but I do like the colors of my logo. I decided on a heart for my visual part of my logo because I believe hearts symbolize feelings of affection and warmth. I would like to convey a sense of warmth with my logo and show that I do use my feelings along with my head to make decisions. The heart also makes the shape of an uppercase “B” backwards. I brought the “a” over to overlap the “b” so the reader can see both the “b” and the “a”, using the gestalt theory of figure/ground. I liked the idea of having the logo read “bakieft”. I used the pink and the black to bring a little difference to the business cards and to be able to contrast my type with the background.

Type: I liked the clearface font for my logo, and I liked the way the “b” and the “a” matched up together to work with my logo. I used the sans serif typeface for the rest of the type because I like the slight quirkiness, yet sophisticated look of Cerigo. I bunched the contact information together on one side and my majors on the other side of the business cards. The same fonts were used on the stationary and envelope. I used lines down the side ad tope of both of these to bring some color to and similarity to the pieces. Since the business card has the two colors jumping off the page, I thought the pink likes would bring the stationary and envelope to life and bring consistency to the projects.