Hannah Doolin: Logo Post

I think the the restaurant Cosi has a graphically appealing and very effective logo. The large type used in the name get the viewer to immediately read the name, which is easily remembered because its so bold, and its a short word. The visual above the name is used to represent the open-flame stone oven found in every Cosi restaurant which is where they bake their own famous flatbread. The graphic uses gestalt principles because it is not a complete image, but our eye finishes the visual and we immediately know that this resembles an open oven. The warm orange color has a very inviting look, giving the viewer the impression that they will feel "cozy" when they eat at Cosi. The half-circle shape used in the graphic brings the viewers eye down the the text below. Overall I think this logo does a very good job of representing the restaurant and drawing in customers.