Week Eight- Logos is the Word

This is the logo of Body Wisdom Day Spa, a high end day spa. This is a good example of the gestalt principle of figure ground, which is the ability to create and separate images based on contrasts such as white and black. Since its a day spa, I thought the use of the hands forming an owl to represent wisdom was very clever. The hands are positioned in such a way that they resemble the outline of an owl and with the contrast of the round, white eyes and the pointed beak, the image of the owl becomes all the more apparent.